CUSTOMER 360 SOLUTION
Data Management Framework
What Is the Master Data?
We can express it as the most valuable basic information asset that the company has and this information varies between sectors.
Master Data Group
- Party (Customer, Agency, Employee, Supplier etc.)
- Product (Product, Part, Stock,Service)
- Account (Contract, Aggrement, Account etc.)
- Location (Region, Location, Address etc.)
Features
- Used in operational system and processes.
- It’s not transactional data.
- It’s unique,current,consistent and integrity.
What Is the Master Data?
The Master Data in different systems, databases and applications of the institution are collected in a central ‘HUB‘, then data quality, matching & deduplication, correlation, etc. are passed through processes, access, sharing and security sensitivities and different work, process, unit, location, application and It is a set of technologies and processes that provide service to the channels.
Challenges
01
Not Recognizing the data
- Data scattered in different source systems
- Lack of ownership on data fields within the organization.
- The lack of traceability of data integrated within the organization.
02
Data Validity & Consistency
- Maintaining the format of live data.
- Ensuring integrity.
- Validity and Consistency.
03
Customer Satisfaction
- Loss of Reputation
- Loss of Customer
- Loss of Income
- Customer Distrust
04
Storage Cost
- Managing large volume of data
- Define relationship
- Increased storage cost
05
Development Cost
- Huge time cost
- Managing different systems and Technologies.
- Reuseability
- Performance
06
Governance & Regulation
- Enterprise Data Governance Structure
- Compliance with Regulation (GDPR, KVKK)
- Financial penalties
Customer 360 Solutıon Busıness Utılıty
01
Marketing &
Sales
- Being able to offer the appropriate product and service to the Unique Customer at the specified time on the right channels
- Increasing Upsell / Xsell opportunities with a quality customer relationship
- Increased accuracy of Segmentation / Micro-Segmentation results with Data Quality Process
- Master data can be kept and tracked historically
- Supporting the infrastructure to be created for the customer experience
02
Legal
Reporting
- Legal Reporting can be done over Dedicated Customer data.
- Prevention of risks by reducing deficiency in customer data.
- Security definitions on master data.
- Determining the main data governance processes.
03
Risk
Management
- Accurate determination of Customer Risk with unique and high quality customer data
- Accurate determination of Group Risks with Customer Relationship definition
- Improving customer partnership structure
04
Other
Unit
- Establishing region, branch and employee relations.
- Customer Representative, Customer, Monitoring of Branch changes on a historical basis.
- Portfolio and performance reports can be taken backwards.
Customer 360 Solutıon Technıcal Achievements
Technıcal Archıtecture
Customer 360 Solutıon Approach
