Data Management Framework

What Is the Master Data?

We can express it as the most valuable basic information asset that the company has and this information varies between sectors.

Master Data Group

  • Party (Customer, Agency, Employee, Supplier etc.)
  • Product (Product, Part, Stock,Service)
  • Account (Contract, Aggrement, Account etc.)
  • Location (Region, Location, Address etc.)



  • Used in operational system and processes.
  • It’s not transactional data.
  • It’s unique,current,consistent and integrity.

What Is the Master Data?

The Master Data in different systems, databases and applications of the institution are collected in a central ‘HUB‘, then data quality, matching & deduplication, correlation, etc. are passed through processes, access, sharing and security sensitivities and different work, process, unit, location, application and It is a set of technologies and processes that provide service to the channels.



Not Recognizing the data

  • Data scattered in different source systems
  • Lack of ownership on data fields within the organization.
  • The lack of traceability of data integrated within the organization.


Data Validity & Consistency

  • Maintaining the format of live data.
  • Ensuring integrity.
  • Validity and Consistency.


Customer Satisfaction

  • Loss of Reputation
  • Loss of Customer
  • Loss of Income
  • Customer Distrust


Storage Cost

  • Managing large volume of data
  • Define relationship
  • Increased storage cost


Development Cost

  • Huge time cost
  • Managing different systems and Technologies.
  • Reuseability
  • Performance


Governance & Regulation

  • Enterprise Data Governance Structure
  • Compliance with Regulation (GDPR, KVKK)
  • Financial penalties

Customer 360 Solutıon Busıness Utılıty


Marketing &


  • Being able to offer the appropriate product and service to the Unique Customer at the specified time on the right channels
  • Increasing Upsell / Xsell opportunities with a quality customer relationship
  • Increased accuracy of Segmentation / Micro-Segmentation results with Data Quality Process
  • Master data can be kept and tracked historically
  • Supporting the infrastructure to be created for the customer experience




  • Legal Reporting can be done over Dedicated Customer data.
  • Prevention of risks by reducing deficiency in customer data.
  • Security definitions on master data.
  • Determining the main data governance processes.




  • Accurate determination of Customer Risk with unique and high quality customer data
  • Accurate determination of Group Risks with Customer Relationship definition
  • Improving customer partnership structure




  • Establishing region, branch and employee relations.
  • Customer Representative, Customer, Monitoring of Branch changes on a historical basis.
  • Portfolio and performance reports can be taken backwards.

Customer 360 Solutıon Technıcal Achievements

Customer 360 is a solution that provides convenience in the following subjects;

  • Integrated with main systems and processes
  • Extendible , flexible and related data model
  • Central Management
  • Data Quality Management
  • Match & Merge process infastructure
  • Single of customer view
  • Hierarchy and Relationship Management
  • Service Layer
  • Security Layer
  • Data Governance Infastructure

Technıcal Archıtecture

Customer 360 Solutıon Approach

Access Capabilities
  1. Support for accessing the following data sources
  2. Relational Databases(Oracle, SQL Server, DB2, PostgreSQL vb.)
  3. Mainframe(DB2 FOR Z/OS)
  4. Big Data Platform (Cloudera, Hortonworks, MapR, HDInsights)
  5. Flat File
Analyze Capabilities
  1. Collecting statistic about data with column profiling.(Frequency and Pattern,Uniqueness,Completeness Analysis )
  2. Ad-Hoc analysis for the needs of business units.
Implementation Capabilities
  1. Flexible, Extensible, Associated Data Model.
  2. Developing Data Quality and Match&Merge Rules
  3. Batch & Real Time Integration
  4. Master Data Query and Monitoring
  5. Hierarchy and Relationship Management
  6. Process Automation
Manage Capabilities
  1. Scheduling
  2. Result Monitoring
  3. User authorization
  4. Detailed and easily accessible error logs
  5. Integration for new data systems and tables

You can get the brochure with detailed information from the link below.

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