CUSTOMER 360 SOLUTION

Data Management Framework

What Is the Master Data?

We can express it as the most valuable basic information asset that the company has and this information varies between sectors.

Master Data Group

  • Party (Customer, Agency, Employee, Supplier etc.)
  • Product (Product, Part, Stock,Service)
  • Account (Contract, Aggrement, Account etc.)
  • Location (Region, Location, Address etc.)

 

Features

  • Used in operational system and processes.
  • It’s not transactional data.
  • It’s unique,current,consistent and integrity.

What Is the Master Data?

The Master Data in different systems, databases and applications of the institution are collected in a central ‘HUB‘, then data quality, matching & deduplication, correlation, etc. are passed through processes, access, sharing and security sensitivities and different work, process, unit, location, application and It is a set of technologies and processes that provide service to the channels.

Challenges

01

Not Recognizing the data

  • Data scattered in different source systems
  • Lack of ownership on data fields within the organization.
  • The lack of traceability of data integrated within the organization.

02

Data Validity & Consistency

  • Maintaining the format of live data.
  • Ensuring integrity.
  • Validity and Consistency.

03

Customer Satisfaction

  • Loss of Reputation
  • Loss of Customer
  • Loss of Income
  • Customer Distrust

04

Storage Cost

  • Managing large volume of data
  • Define relationship
  • Increased storage cost

05

Development Cost

  • Huge time cost
  • Managing different systems and Technologies.
  • Reuseability
  • Performance

06

Governance & Regulation

  • Enterprise Data Governance Structure
  • Compliance with Regulation (GDPR, KVKK)
  • Financial penalties

Customer 360 Solutıon Busıness Utılıty

01

Marketing &

Sales

  • Being able to offer the appropriate product and service to the Unique Customer at the specified time on the right channels
  • Increasing Upsell / Xsell opportunities with a quality customer relationship
  • Increased accuracy of Segmentation / Micro-Segmentation results with Data Quality Process
  • Master data can be kept and tracked historically
  • Supporting the infrastructure to be created for the customer experience

02

Legal

Reporting

  • Legal Reporting can be done over Dedicated Customer data.
  • Prevention of risks by reducing deficiency in customer data.
  • Security definitions on master data.
  • Determining the main data governance processes.

03

Risk

Management

  • Accurate determination of Customer Risk with unique and high quality customer data
  • Accurate determination of Group Risks with Customer Relationship definition
  • Improving customer partnership structure

04

Other

Unit

  • Establishing region, branch and employee relations.
  • Customer Representative, Customer, Monitoring of Branch changes on a historical basis.
  • Portfolio and performance reports can be taken backwards.

Customer 360 Solutıon Technıcal Achievements

Customer 360 is a solution that provides convenience in the following subjects;

  • Integrated with main systems and processes
  • Extendible , flexible and related data model
  • Central Management
  • Data Quality Management
  • Match & Merge process infastructure
  • Single of customer view
  • Hierarchy and Relationship Management
  • Service Layer
  • Security Layer
  • Data Governance Infastructure

Technıcal Archıtecture

Customer 360 Solutıon Approach

Slide
Access Capabilities
  1. Support for accessing the following data sources
  2. Relational Databases(Oracle, SQL Server, DB2, PostgreSQL vb.)
  3. Mainframe(DB2 FOR Z/OS)
  4. Big Data Platform (Cloudera, Hortonworks, MapR, HDInsights)
  5. Flat File
Slide
Analyze Capabilities
  1. Collecting statistic about data with column profiling.(Frequency and Pattern,Uniqueness,Completeness Analysis )
  2. Ad-Hoc analysis for the needs of business units.
Slide
Implementation Capabilities
  1. Flexible, Extensible, Associated Data Model.
  2. Developing Data Quality and Match&Merge Rules
  3. Batch & Real Time Integration
  4. Master Data Query and Monitoring
  5. Hierarchy and Relationship Management
  6. Process Automation
Slide
Manage Capabilities
  1. Scheduling
  2. Result Monitoring
  3. User authorization
  4. Detailed and easily accessible error logs
  5. Integration for new data systems and tables

You can get the brochure with detailed information from the link below.

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