Customer 360 Solution

Data Management Framework

What is the Master Data?

We can express it as the most valuable basic information asset that the company has and this information varies between sectors.


Master Data Group

Party (Customer, Agency, Employee, Supplier etc.)

Product (Product, Part, Stock,Service)

Account (Contract, Aggrement, Account etc.)

Location (Region, Location, Address etc.)



Used in operational system and processes.

It’s not transactional data.

It’s unique,current,consistent and integrity.

What is the Master Data Management?

The Master Data in different systems, databases and applications of the institution are collected in a central ‘HUB‘, then data quality, matching & deduplication, correlation, etc. are passed through processes, access, sharing and security sensitivities and different work, process, unit, location, application and It is a set of technologies and processes that provide service to the channels.

Challenges in Master Data Management

Customer 360 Solution Business Utility

Marketing & Sales

  • Being able to offer the appropriate product and service to the Unique Customer at the specified time on the right channels
  • Increasing Upsell / Xsell opportunities with a quality customer relationship
  • Increased accuracy of Segmentation / Micro-Segmentation results with Data Quality Process
  • Master data can be kept and tracked historically
  • Supporting the infrastructure to be created for the customer experience

Risk Management

  • Accurate determination of Customer Risk with unique and high quality customer data
  • Accurate determination of Group Risks with Customer Relationship definition
  • Improving customer partnership structure

Legal Reporting

  • Legal Reporting can be done over Dedicated Customer data.
  • Prevention of risks by reducing deficiency in customer data.
  • Security definitions on master data.
  • Determining the main data governance processes.

Other Unit

  • Establishing region, branch and employee relations.
  • Customer Representative, Customer, Monitoring of Branch changes on a historical basis.
  • Portfoy ve performans raporlarının geriye yönelik alınabilmesi
  • Portfolio and performance reports can be taken backwards.

Customer 360 Solution Technical Achievements

Customer 360 is a solution that provides convenience in the following subjects;

  • Integrated with main systems and processes
  • Extendible , flexible and related data model
  • Central Management
  • Data Quality Management
  • Match & Merge process infastructure
  • Single of customer view
  • Hierarchy and Relationship Management
  • Service Layer
  • Security Layer
  • Data Governance Infastructure

Technical Architecture

Customer 360 Solution Approach

Access Capabilities

  • Support for accessing the following data sources
  • Relational Databases(Oracle, SQL Server, DB2, PostgreSQL vb.)
    • Mainframe(DB2 FOR Z/OS)
    • Big Data Platform (Cloudera, Hortonworks, MapR, HDInsights)
    • Flat File

Analyze Capabilities

  • Collecting statistic about data with column profiling.(Frequency and Pattern,Uniqueness,Completeness Analysis )
  • Ad-Hoc analysis for the needs of business units.

Implementation Capabilities

  • Flexible, Extensible, Associated Data Model.
  • Developing Data Quality and Match&Merge Rules
  • Batch & Real Time Integration
  • Master Data Query and Monitoring
  • Hierarchy and Relationship Management
  • Process Automation

Manage Capabilities

  • Scheduling
  • Result Monitoring
  • User authorization
  • Detailed and easily accessible error logs
  • Integration for new data systems and tables